After getting turned down from major publishing companies, many people explore the idea of becoming a self-publisher. The school of thought is not to allow what they say determine the fate of a writers career. The problem with this entire ideology is, many writers are not business savvy, they are writers. The majority of individuals who write have never published a book independently, don't know how to run a business and know nothing about marketing, public relations and promotions. So, is it really worth the hassle to try and go it alone?
As a self published author, the answer is yes! It is worth the hassle, especially if the author is being met with a barrage of no's. Many times, a no is the very thing that can destroy the hope of an intended published author. For them to know that there is a light at the end of the 'no' is helpful. Many traditional publishing companies pay 3-12% in royalties. It is likely the lowest number for someone who is under-established. To self-publish, a writer is guaranteed 85-95% return. That alone should be tantalizing. Of course there are a few things that should be considered when embarking upon becoming a book publisher.
Pros to Self Publishing
- The author/publisher keeps the majority of the profit
- Creative control is the name of the game
- Social networks become the new BFF for free marketing
- There's no rush
- Vacations can be planned around the book expos
- Tax benefits are incredible (everything becomes a write off)
- The author/publisher can become a local phenomenon
- The publication can be sold as an eBook (electronic books) = maximizing profits
- Print on demand (POD) is available to cut your costs and always have product readily available
- No more rejections
Cons to Self Publishing
- Publishing can be expensive and all expenses come out of the author/publishers pocket
- The author/publisher must create a tightly sealed marketing plan
- Trying to find the balance between creative person and publisher
- Not having the proper resources
- The risk of poor editing
- Inability to get the book into major chains
- Deciding to go the POD route may cause a risk of rejection from major book chains
- Many major publishers won't take your self published work should you desire to switch
- Having a garage full of books
- Not having the time to promote and no means to hire staff to help
Self publishing isn't the end of the road, it IS the road. Not for all does this equation fair but it is safe to advise that becoming a self published author has many rewards. It is an opportunity for redemption when the writer has been met with an onslaught of rejections. If the author is confident and is determined to get their work into the viewing of the masses, self publishing is the way to go. Of course there are some pros and cons to self publishing, but there are with anything. It really depends on the level of hunger that the writer possesses in getting their message out there. Either way, be encouraged and follow the yellow brick road!
Ingrid Ellis - Ingrid Michelle is a native New Yorker with permanent residency in Los Angeles, California. She is slightly Bohemian with a hint of ...
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